How to look at the views on your facebook video
Creators get excited about their high view count on Facebook videos, but often fail to realize that YouTube and Facebook count views very differently. In fact, if you think your Facebook video views are the same as your YouTube views, you may feel a bit misled when you realize Facebook views and YouTube views are not the same thing. Today we are going to talk about Facebook views versus YouTube views. Are they really the same thing? And can you compare them? A view on YouTube is generally defined as a user-initiated playback.SEE VIDEO BY TOPIC: How To check facebook video Views on your page
SEE VIDEO BY TOPIC: How To Know Who Is Visiting My Facebook Profile - Facebook Profile ViewersContent:
- Boost Your Facebook Video Views with These 6 Tactics
- Boost Your Facebook Video Views with These 6 Tactics
- Are People Really Watching Your Facebook Videos?
- How to Improve Your Facebook Videos With Facebook Video Insights
- What counts as a video view? A refresher on how social platforms calculate video ad views
- Why Facebook Video Views are Misleading
Boost Your Facebook Video Views with These 6 Tactics
Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience.
For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool. The pages has a total of over million page likes.
These pages uploaded 5, native videos and got million total views. What is stopping brands from getting into video production? Part of the reasoning might lie behind the difficulty of producing video content, as noted in our Facebook video production with free tools piece. As said earlier, you are definitely not behind much and have a great opportunity to get ahead by creating a video content plan and a budget today. These are the 12 video heroes in our study. Maybe not so surprising is that Red Bull is in the lead with videos uploaded in the period of our analysis.
Do visit these pages, explore their videos and get inspired for your own video efforts. One of the reasons why some content creators stay away from Facebook video is that they cannot monetise Facebook video like they can on YouTube. Yet, the transition we can already note with brands moving away from YouTube and posting more active content on Facebook video with the new video monetization program introduced by Facebook in In fact, after the boycott, you could see efforts from YouTube creators and other online influencers transition their content towards Facebook video.
Facebook also intends to expand its monetization towards other countries, which might largely affect the popularity of the Facebook video platforms. Currently, the eligible publishers monetization program is primarily available in the U.
However, soon content creators from all over the world will have the revenue share on top of the access to the large Facebook audience and the 4 billion daily views. The pages that we looked at in our study got just over million videos views in total. The average number of views per video was 38, and this was 7.
Facebook videos are autoplayed in news feeds and all views are counted, including those that come to life as people scroll through their news feeds. Are these videos affected by banner blindness-like symptoms with people tuning them out completely? How many of your video views are actually people watching your content? The average view duration was It will be interesting to see if this will have any effect.
Might it be because of the autoplay? These videos start playing in news feeds as people scroll through, and there could be a number of reasons why many people are neither willing nor ready to engage with them on a deeper level. Your challenge is to get people to keep watching. Do keep your videos relevant, interesting and as short as possible. Preferably under 30 seconds. Under 20 seconds would be even better. These views are more meaningful for brands in order to determine the interest and engagement there is on their videos.
Users actually need to click to play the video with sound which is a strong sign of content relevance and interest compared to the default autoplay view figure. It looks to be that the vast majority of video views on Facebook come from people scrolling through their news feed. We can conclude that videos shorter than 30 seconds are viewed for longer. Further, they also get a larger number of people clicking on them to turn on the sound compared to the average video.
These numbers are similar to the numbers of pages using Facebook advertising to boost their content reach Paid ads might be something for you to consider, but how engaging are the paid video views really? This number shows more accurately how compelling your video is with the audience that views it.
Paid views are less likely than organic views to finish the full video. This might be the reason that Facebook is introducing the option for advertisers to pay per video view only after 10 seconds have been watched.
Right now advertisers are paying for all views, including those that just scroll past the video in their feeds. The average engagement rate likes, comments, shares, clicks for Facebook videos was at 5.
Most people are silent engagers. Only 4. This explains why Facebook announced changes in the way their algorithm determines which videos will surface to the top of news feeds. Actions people take on videos such as turning on sound, turning the volume up, enabling high definition or making the video full screen are now part of the algorithm. This is on top of recent changes that incorporated video views and the time spent watching the video into the algorithm.
You could beat your competitors and get extra reach by making and uploading optimised videos. What are you waiting for? Most videos are viewed via autoplay only.
Have an inviting thumbnail and work on attracting your viewer in the first few seconds to get them curious enough to click-to-play sound. You videos should make sense without sound too. Add subtitles. Share short, teaser videos natively on Facebook with calls-to-action to watch the full video on YouTube.
We hope these Facebook Video facts have inspired you to pursue brand video content far more passionately. Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. Facebook attacks YouTube: You can soon monetise your native videos.
People only watched a third of a video on average. The average length of a video was Modern times bring more silent views: Autoplay dominates Clicked-to-Play. The silent engagers are the majority. What are the key takeaways brands can learn from this? Most brands are not active in video.
Boost Your Facebook Video Views with These 6 Tactics
Get the most important digital marketing news each day. See terms. This article has been updated to reflect changes and include video ad view count information from more platforms. Twitter attributes more than half of its ad revenue to video, its fastest growing ad format.
Videos are the most impressive ways of engaging more viewers and converting them into loyal consumers. Sharing videos on social platforms are the recent trend today. But as it is a little offbeat marketing tool, one might not have enough idea to maximize viewership. Video marketing is expected to touch the pinnacle of success this year.
Are People Really Watching Your Facebook Videos?
It is, after all, the year ; any digital marketing strategy that lacks video is incomplete. If you want to keep your prospects from scrolling directly past your videos, you need to put together some kind of plan. For those of you who are strictly interested in organic video, the tips in the next section are still applicable! Facebook offers 11 different types of campaigns to their advertisers— video views being one of them. As such, the platform will optimize the delivery of your ads in order to get your videos in front of users who are most likely to engage. For our purposes, what I really want to focus on is budgeting handled at the ad set level of the campaign creation process. When building out your budget, the first thing you have to decide is what you want to optimize for. In the case of a Facebook video views campaign, you have two options:. Additionally, it will determine your set of choices when it comes to deciding what you want to pay for.
How to Improve Your Facebook Videos With Facebook Video Insights
The idea for this experiment came to me after doing a few Facebook Live videos on the Agorapulse page. I could see the views were pretty high, yet the interaction was just so-so. We know from a study by Wochit that video views were on the decline at the end of after Facebook announced news feed changes :. What I want to figure out by the end of this experiment is are people actually watching our Facebook videos?
In the recent years, there has been an explosion in online video consumption. Video creators are using every other social media platform to boost their video views and engagement on the content they created. Facebook is one such important platform to showcase videos to a broad set of audience.
What counts as a video view? A refresher on how social platforms calculate video ad views
Tina Ahmed posted on 18 April Tweet Share Share Trying to rival YouTube, Facebook has been pushing towards better Facebook video engagement and promotion for the past couple of years. In an attempt to help you out with your branding efforts on the platform, we wanted to have a look at the state of Facebook video in order to give you insights into viewing behaviour of the Facebook audience. For this video study we looked at 1, Facebook pages via our Facebook video insights Locowise analytics tool.
B2C is proud to bring you this article from our sponsored series by Buffer :. Buffer helps you manage multiple social media accounts at once. Quickly schedule content from anywhere on the web, collaborate with team members, and analyze rich statistics on how your posts perform. And we can certainly see why marketers are so hot on social video. Facebook believe that most of the content we consume online in the future will be video.
Why Facebook Video Views are Misleading
Marketing software to increase traffic and leads. Free and premium plans. Sales software for closing more deals, faster. Software for providing first-class customer service. Content management software to power websites. Premium plans and free trial. Find HubSpot apps for the tools and software you use to run your business. Read marketing, sales, agency, and customer success blog content.
Do you need to increase your Facebook video views for marketing purposes? Recent studies suggest focusing your marketing strategy on Facebook is a good idea. According to Hootsuite , 2. In fact, Facebook is the second most used platform to watch videos today, just second behind Youtube. So why is this good for your marketing strategy?